Lee Kum Kee - The Sriracha Slide

Sriracha isn’t just a brand—it’s a bold, flavorful tradition that’s become a true American staple. But when the great Sriracha shortage of 2023 hit, we knew it was time to remind everyone where the flavor really lives. Enter Lee Kum Kee, delivering the heat and authenticity you’ve always loved, reimagined with a fresh twist on an American classic.

Head of Creative: Emma Eriksson
Creative Director: Sarah Anderson
Art Director: Jose D'Alta
Producer: Laura Peguero
Production Partner: Taste in motion
Directors: Victoria Granof